Introduction
- Overview of email marketing as a key component of digital marketing.
- The enduring effectiveness of email marketing.
Building a Strong Email List
- Strategies for growing your subscriber base.
- Importance of permission-based marketing and GDPR compliance.
Crafting Compelling Emails
- Elements of a successful email (subject line, content, CTA).
- Personalization and segmentation for better targeting.
Automation and Drip Campaigns
- Using automation tools to streamline email marketing.
- Designing drip campaigns to nurture leads and drive conversions.
Analyzing Email Performance
- Key metrics: open rates, click-through rates, conversion rates.
- A/B testing and optimizing campaigns for better results.
Conclusion
- The role of email marketing in building and maintaining customer relationships.
