Introduction
Digital marketing is a versatile channel which consists of different kinds of tactics as well methods, in such way that the usability can be unknown. There are many to choose from, ranging between search engine optimization and social media marketing. But, still if you do know the different types of digital marketing and how it works, it can help you decide well about which way to go. Today, on our blog we will talk about the digital marketing and its types which are most essential for your branding.
Organic search engine (Serp) results, such as this SEO plugin from Google.
In other words, it entails marketing your website so that search engines will define where you should rank on their SERPs. The aim here is that when people are looking for things related to your site, they can search it and visit your website at the comfort of their home. There are a lot of practices in SEO such as keyword research, on-page optimization, link building and content creation. Better SEO on your website means more visitors, leads and eventually sales.
Content Marketing
In simple words, Content marketing is a strategic approach to creating and distributing valuable content that provides useful information for target consumers. It can be in the form of blog-posts, articles, videos posts, infographics and podcasts etc. Content marketing is all about providing your audience with content that suits their interests and needs, it helps you to build trust between yourself as a brand and customer thereby establishing you in the industry. Eventually, content marketing may translate to more brand recognition, better search results placements and increased repeat business.
Social Media Marketing
Social media marketing is using social channels to promote your brand, engage with consumers and drive traffic back to the site. With Facebook, Instagram, Twitter, LinkedIn or Pinterest you can get help any business to connect with his audience in a personalized and interactive way. This includes organic posting-services, paid advertising and influencer marketing on social media. Success on social media is all about creating engaging content that resonates with your followers.
PPC: Pay Per Click advertising
In PPC one has to pay a fee for each click on ad. In this model, you can use search engines ads to advertise your business.
